In the screen printing industry, color matching is the process where color swatches or samples are used to compare and match colors so that the product is precisely the right quality that the customer wants and needs. Here at ECI, we typically use the Pantone Color Matching System – a booklet of hundreds of color chips that we use to standardize each customer’s products and equate them with their unique ink mixing formulas. Color matching takes training, discipline and an understanding of everything that makes color look the way it does. There are many different factors and variables that effect color in screen printing and must be taken into account when designing a new part.